Marketing Manager

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Somerset Bowls Association Job Description  -  Marketing Manager

Purpose of the Job

Ø    To promote the game of bowls to the people of Somerset

Expenses:         

Ø  Fixed amount payable per annum (as agreed by the SBA Executive Board (EB)) to cover travel

Ø  Other expenses payable, to a ceiling agreed by SBA EB and verified by receipts

Reports to:

Ø  General Secretary

Jobholder’s Team:

Ø  Assistants for some or all of the main activities, in particular:

o   Press and Publicity

o   Publishing the Administrator’s Yearbook

o   Web Site

Main Responsibilities:

Ø  Supporting (affiliated and prospective) clubs with ideas, initiatives and promotional materials to attract new players and convert them into club members

Ø  Establishing effective contacts with local media’s news and sports desks

Ø  Collecting, collating and scripting news stories for dissemination to the local media and publication on the web site

Ø  Attracting and cementing the interest and support of local (& national) businesses for advertising and sponsorship

Ø  Maintaining a record of any business conducted by marketing committees

Ø  Gaining EB ratification for any assistants appointed, and managing, developing and co-ordinating them to support the jobholder in discharging these responsibilities

Ø  Consulting widely to generate ideas and plans for development

Ø  Managing these responsibilities within the budget set by the EB

Ø  Reporting quarterly to the EB and annually to the Communications Meeting (each April), Council Meeting (each October) and AGM (each November)

Measures of annual success:

Ø  Number of affiliated clubs and members

Ø  Advertising & Sponsorship income

Ø  Amount of media coverage

Ø  Web site hits

Ø  Number of Public Relations opportunities per disaster

Ø  Number of Tributes per Complaint

Ø  Income and expenditure against budget

Ø  Number of new ideas

Ø  Attendances at meetings

Other close working relationships with:

Ø  Competition Secretary, League Secretary, Match Secretary as suppliers of newsworthy stories

Ø  Local Media

Desirable Jobholder Qualities:

Ø  Influential connections in the local business world

Ø  A marketing background (perhaps with a professional qualification)

Ø  Good organizational skills

Ø  Good communication & interpersonal skills

Ø  Familiarity with budgetary processes

Ø  E-mail, telephone and mobile phone facilities

Ø  Personal mobility

I …………………………………………………………………….. (Jobholder’s name)

understand and agree to these responsibilities.

Signed …………………………………………..  Date ………………

SBAJD (Mark) 1.3 (Sept. ’08)